Singapore Airlines gives dnata extended commercial role in UAE

Singapore Airlines has selected dnata Representation Services, part of the Dubai-based dnata Travel Group, to serve as its general sales agent (GSA) in the UAE’s Northern Emirates of Sharjah, Ras Al Khaimah, Ajman, Fujairah and Umm Al Quwain.

A recently signed partnership between the two entities will see dnata Representation Services supporting the Singapore flag carrier’s commercial operations in Dubai emirate as well as the five Northern Emirates.

It is envisaged that dnata Representation Services’ network, broad marketing, sales and operational expertise, and extensive experience in airline representation in the UAE will help Singapore Airlines enhance its market presence in the Gulf country amidst a highly competitive business environment and the slowdown in the global aviation industry due to the continuing effects of the global Covid-19 pandemic.

Singapore Airlines operates an Airbus A350-900 aircraft on the Singapore-Dubai sector. Credit: Singapore Airlines

dnata currently provides ramp and cargo handling services to Singapore Airlines at Dubai International Airport (DXB).

Following the outbreak of the Covid-19 pandemic in 2020 the carrier reinstated commercial flights between Singapore and Dubai in January 2021.

Ryan Yeoh, General Manager Gulf and Middle East, Singapore Airlines, stated: “Singapore Airlines is proud to expand its partnership with dnata, building on a strong foundation of over 40 years of collaboration.

“Having resumed flights from Dubai to Singapore in January, we rely on dnata’s knowledge and professionalism to ensure the best experience for our mutual customers, based on our shared commitment to service excellence,” Yeoh added.

Rashid Al Awadhi, Vice President, dnata Travel Group – Regional, said: “We are proud to be the representation services partner for Singapore Airlines in the UAE.

“Our experienced team will work hard to ensure that Singapore Airlines achieves its business objectives and delivers on its growth plans in the country [UAE],” added Al Awadhi.

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